In 2021, UC Davis announced a 10-year naming rights partnership with University Credit Union (UCU), a not-for-profit financial cooperative, marking an invaluable step towards accessible banking on campus.
The UC Davis Preferred Partnership Program (UP3) serves as a single point of contact for universitywide preferred business partnerships.What is UP3?
Establishes and executes a comprehensive campus strategy for securing universitywide preferred business partners
Merges the campus services contract process with sponsorships of campus units and programs with more clearly defined marketing programs to benefit the student experience
Guided by the UP3 Advisory Committee, which appoints industry-specific working groups
